Author: Piyush Chhaochharia

India’s beer scene has undergone a revolution in the last few years, and beer aficionados are now on the lookout for more than just a chilled pint. They want exciting and share-worthy experiences that turn a simple meal into a memorable story they can tell their friends.

The stories start early with the clink of glassware, the warmth of spices, and the buzz of holiday cheer as the Christmas drinks begin to work their magic.

Every December, you will come across familiar scents wafting through kitchens everywhere in your neighbourhood.

These days Diwali celebrations are not just about firecrackers, oil lamps, lights, and traditional sweets. Modern India views it as an opportunity for refined and elegant entertainment in classy social gatherings that strongly embrace the cocktail culture.

Navratri (translation: nine nights) is one of the most celebrated Indian religious festivals of the year. During this period many followers observe a 9-day fast that is committed to the worship of Maa Durga, detoxification, and a spiritual cleansing of the mind and body.

In 2025, the Confederation of All India Traders (CAIT) projects that ₹4,000 crore worth of sweets and related gifts will be sold during Raksha Bandhan. For food businesses, this isn’t just a festival; it’s a clear commercial window.

Ganesh Chaturthi is not just a time for devotion, cultural expression, spiritual and community bonding; it is also a food-dominated festive surge for sweet makers and food businesses.
The sweet sales of Maharashtra alone exceed ₹3,000 crore (according to recent estimates) during this 10-day festival, with modak dominating the lion’s share. Whether it’s temples, organised community pandals, or homes, the demand for prasad for Ganpati increases year on year. This not only highlights significant opportunities for food service businesses but also brings with it some challenges.