Beverage Trends Every Restaurant And Cafe Owner Must Know
Beverages are one of the best low-cost high-margin products in the food and beverage industry. Serving exotic beverages that are in demand is not only good for sales but also builds up your establishment’s reputation through word of mouth. But how would you know which beverages are popular in 2025?
This is where we come in! FSIPL will take you through the eight latest beverage trends that have the industry hooked. From coffee to cocktails, we will give you the full beverage guide on how you can transform your beverage game for the better.
1. New And Innovative Mocktails And Cocktails
While classic mocktails and cocktails like Mojito and Daiquiri remain timeless, patrons are always up for something new and fresh. Hence, creating new flavours and recipes for mocktails and cocktails is a good way to boost your business. Plus, if the new drink becomes popular, your restaurant will be credited as its origin place.
Hire a professional mixologist and work with them to experiment and develop new drink flavours. You should also conduct taste tests for your customers to determine which flavours are the most popular. As the leading food products manufacturer and supplier in India, FSIPL can help you navigate the challenges of creating new recipes.
2. Personalised Drinks
Personalisation has been a rising trend in the beverage industry for a long time. Multi-chain coffee shops are a big reason for popularising this trend. However, customers are now starting to expect this as a norm instead of a speciality. Customers seek customisable beverages that are tailored to their tastes and preferences.
The easiest way to start personalising drinks is by training your baristas to add the customer’s names or doodles to every cup. If you offer caffè latte, cappuccino, or hot chocolate, you can have trained baristas create unique coffee art on top of each drink. Also, offer customers the option to add or remove ingredients to their drinks.
3. Vegan Options
There has been a surge in demand for vegan options in the last decade. The rising popularity of veganism is pushing people and businesses alike to shift towards vegan options. Serving vegan beverage options is still relatively new and in a niche. By capitalising on this trend early, you can make a long-term impact on the market.
Vegan beverages involve drinks made with non-animal milk such as coconut, almond, and oat milk. These kinds of milk have taste, consistency, and nutritional value similar to animal milk and are very easy to add to your menu. This directly connects to our next point.
4. Shift Towards Sustainability
Customers are becoming more and more aware of the environmental impact of the food and beverage industry. As a result, they are looking for restaurants that follow and promote sustainability. Adopting a sustainable model and offering sustainable food and drinks to your customers is not only a moral choice but also a business decision that is right.
As the leading HoReCa product manufacturer and an established name in the industry, FSIPL helps restaurants and cafes adopt sustainable methods. We train your entire kitchen staff on sustainable practices and also provide solutions that reduce kitchen waste.
5. Global Flavours
The world is becoming increasingly diverse and small. Thanks to social media, people are more aware of exotic flavours than ever before. Naturally, people want to taste global flavours without the hassle of travelling to the other side of the world. Beverages like matcha, horchata, boba tea, Turkish coffee, and kombucha are all fan favourites.
Marimbula’s Frappe Premixes by FSIPL offer an easy way to create delicious frappes in an instant. You can also experiment with your beverage menu to see which flavours work best for your customer base. The key is to understand your customers’ likes and dislikes and offer the flavours that sell the most.
6. Trendy Ingredients
Sometimes, it is not the beverage that’s not popular but a certain ingredient in it. By identifying such ingredients, you can create a unique menu of beverages using that ingredient. These special menus can be used to promote an event at your establishment or as seasonal menus.
For example, when boba becomes popular, you can create a special menu where the boba is the star. You can create various flavours like Classic milk tea, Brown sugar milk tea, Matcha milk tea, Taro milk tea, Strawberry fruit tea, and Passionfruit tea that complement the flavours of Boba. You can take off-the-shelf ingredients like Marimbula’s fruit syrups and add them to your recipe for convenience.
7. Healthy Drinks
In the wake of the health-first movement, customers are making a conscious choice to avoid unhealthy drinks like sodas and other sugary drinks. Instead, they are now opting for healthier options like smoothies, fruit juices, and decoctions.
Use all-natural ingredients like lemon juices, fruits, berries, and spices to create the best beverages for health-conscious audiences. You can use fruit crushes by Marimbula to save time, reduce kitchen waste, and maintain year-round changes.
8. Functional Beverage
Customers are no longer looking for drinks just to sip on while they read a book or chat with friends. They are looking for something more, something that provides a benefit. More and more people are prioritising their mental and physical health, hence the rising demand for functional beverages.
Functional beverages are drinks that provide health benefits like weight management, boosting immunity, and improving cognitive functions. This may sound complicated, but making these drinks is really easy. The main feature of these drinks is that they are made for one specific purpose. For example, protein smoothies, fibre smoothies, vitamin C juices, or magnesium mocktails.
Conclusion
The drinks and beverage industry is booming and has always been in an upward trend. Restaurants and cafes can capitalise on the latest trends in the beverage industry to attract more customers and improve revenue. Personalised drinks that suit every customer’s unique tastes are a good way to start. Modern customers are interested in functional beverages and are looking for global flavours. You should also try to innovate new recipes using trendy ingredients to attract customers.
Piyush Chhaochharia
Piyush Chhaochharia is the Vice President of Food Services India Pvt Ltd. He has a great sense of entrepreneurship, steadfast commitment, and passion for quality in the food sector. Piyush has played a pivotal role in transforming Food Services India Pvt Ltd into a leading food products supplier, offering a diverse range of high-quality products and services to customers across India. With a background in organizations like PwC and True North, he has played a key role in growing the business and expanding the product portfolio. An avid reader and fitness enthusiast, Piyush continues to drive the company's growth and success.
