Hyper-local is the buzz word of the moment, and we think it is exciting! Is this something you need to consider, and if so, what does it take to make your food service business offer hyper-local cuisine? What is the culinary experience you can create for your customers from hyper-local food, and how interested do you think your customers will be on menus based on this trend?
What is hyper-local food? As we know, local food is that which is sourced near the place where it is consumed. Local, however, does not necessarily mean in the immediate environs of the consumer. There are definitions such as the one from the United States Department of Agriculture that a local product is one that comes from no more than 500 miles away, while other definitions suggest food from100-150 miles away. Either way, this is not exactly ‘next door’ and can take several days to reach the destination, impacting the freshness of the food and possibly requiring artificial means to preserve it.
Piyush Chhaochharia
Piyush Chhaochharia is the Vice President of Food Services India Pvt Ltd. He has a great sense of entrepreneurship, steadfast commitment, and passion for quality in the food sector. Piyush has played a pivotal role in transforming Food Services India Pvt Ltd into a leading food products supplier, offering a diverse range of high-quality products and services to customers across India. With a background in organizations like PwC and True North, he has played a key role in growing the business and expanding the product portfolio. An avid reader and fitness enthusiast, Piyush continues to drive the company's growth and success.
